SKWEEK, the media platform dedicated to basketball and its culture, announces the signing of an agreement with Euroleague Basketball, making SKWEEK an Official Global Media Partner of the EuroLeague and the BKT EuroCup and the adidas NextGen Euroleague through June 2029.
The agreement between OnlyGroup, the new owner of SKWEEK, and Euroleague Basketball, will bring together the latest basketball news, and the latest cultural trends to connect with a new generation of fans. Blending the passion of basketball with the worlds of lifestyle, entertainment, fashion, music, and digital culture, SKWEEK offers a fresh, dynamic, and engaging perspective on the game, designed to resonate with a young, culturally connected audience.
Strengthened editorial coverage at the heart of European basketball
Through this agreement, SKWEEK will expand its editorial offering around the Euroleague Basketball competitions with:
- Official competition highlights: videos and best moments of every Round, integrated into the shows, social formats and analyses produced by SKWEEK;
- Player interviews and exclusive content production at the season’s biggest moments such as the Final Four;
- The SKWEEK Private League: an official fantasy league on the EuroLeague Fantasy platform, with official prizes and animated every week by the newsroom’s journalists (picks, captains, analyses);
- The Rivalry Series: a weekly rendezvous spotlighting the game of the week, rolled out across all SKWEEK platforms.
“SKWEEK is entering an exciting new era, and our partnership with Euroleague Basketball marks a major milestone in our ambition to become a leading global destination for European basketball content. Through premium original productions and fresh, authentic storytelling, we aim to bring fans around the world closer to the game, with a particular focus on being even more appealing to the younger audiences. To that end, we are also very proud to have launched SKWEEK.com, our new basketball lifestyle & culture magazine, where fans can discover some of the most compelling stories from across European basketball, both on and off the court,” stated Dimos Stasinopoulos, owner of SKWEEK and Founder & Owner of OnlyGroup.
“We are pleased to welcome SKWEEK as an Official Global Media Partner of Euroleague Basketball’s competitions. Connecting with new generations of fans is a key priority for us, and this partnership will help us continue to expand the reach of the EuroLeague, the BKT EuroCup and the adidas NextGen EuroLeague through fresh storytelling, innovative content formats and a stronger connection between basketball and youth culture. By combining SKWEEK’s editorial approach with the passion and values of European basketball, we aim to create new opportunities for fans around the world to engage with our competitions, both on and off the court,” stated Alex Ferrer Kristjansson, Euroleague Basketball Chief Marketing and Communication Officer.